Part 1: Market and Deep Research (30 minutes)
Building Research Prompts That Deliver Actionable Intelligence
Speaker: Chris Meador
This foundational session teaches digital marketers how to use AI tools for comprehensive
market research before creating any content. Participants will learn how to construct
effective research prompts by providing clear context, defining specific objectives,
and requesting structured outputs that can immediately inform strategy. We'll practice
using deep research features across platforms like Claude, ChatGPT, and Perplexity
to analyze competitors, uncover audience pain points, and identify trending topics
within your niche. By the end of this session, you'll have a repeatable system for
gathering intelligence that directly fuels your content strategy, setting up everything
we build in Parts 2 and 3.
Part 2: SEO/AEO/GEO Optimization (30 minutes)
Formatting Content for Different Algorithms
Speaker: Adam Graney
Building on the research gathered in Part 1, this session focuses on structuring your
content so it performs across traditional search engines, AI answer engines, and generative
AI platforms. Participants will learn the critical differences between SEO (search
engine optimization), AEO (answer engine optimization), and GEO (generative engine
optimization), and why modern marketers need to think about all three. We'll cover
practical formatting techniques including strategic header structures, FAQ schemas,
concise authoritative statements, and citation-worthy data points that AI models prioritize
when generating responses. You'll leave with a clear content blueprint, informed by
your research, ready for asset creation in Part 3.
Part 3: Creating Visual Assets with AI (30 minutes)
AI Creative Suite: Elevating Visual Marketing With Intelligent Tools
Speaker: Nikki O'Neil
This hands-on session shows how AI is reshaping visual content creation, enabling
marketers to produce professional-quality graphics and video without a full design
team. Nikki will demonstrate how to create polished visuals instantly using modern
AI design tools, then transform static images into short, compelling animations in
minutes. Participants will learn how to generate multiple ad variations, different
hooks, thumbnails, and aspect ratios, for rapid testing across platforms. We'll explore
how conversational AI and emerging visual engines streamline the creative workflow,
cutting production time dramatically while expanding your creative range. You'll leave
with practical techniques for faster production, stronger storytelling, and more engaging
visuals you can implement immediately.
Attendee Takeaway booklet: Putting it all together for a cohesive marketing campaign
